PERFORMANCE MARKETING
Display advertising
Display advertising is a method of attracting the audience of a website, social media platform, or other digital media to take a specific action. These are often made up of text-based, image, or video advertisements that encourage the user to click through to a landing page and take action (e.g. make a purchase).
Pay-per-click (PPC)
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
The Basics
PPC is used for all types of campaign goals, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
PPC is all about relevance. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring
Mobile advertising
Mobile advertising refers to any form of advertising that appears on smartphones and mobile devices such as tablets and e-readers. It includes all the interactive channels that are used by the advertisers to communicate or promote brand information, news, or offers, through mobile devices or networks.
Mobile advertising can include anything from SMS offers, banner advertisements on websites, ads on downloaded apps and games, and much more.